So you can have the most effective web presence ever, we would consider your market, determining who you want to communicate with and what you want to tell them or sell to them and can involve consideration of such issues as your domain name where choosing an effective website address may or may not include your business name; feedback, inquiry forms or methods of contact which suit your customers’ needs best; careful planning of the content and layout of each web page for maximum impact; and ongoing internet marketing or networking to reach and/or engage with your people wherever they may be in the world. Continue Reading